SOFTHYPHEN “THE HOUSE”
ISSUE 02 NEW SPACE AOYAMA

SOFT OPENING ON
FRIDAY 16TH DEC.

SOFTHYPHEN’s new store will be SOFT OPENING on Fri. 16rh December at PARIYA DELICATESSEN 2F in Kita-Aoyama, Tokyo.
(Anyone is welcome to visit.)

The new store, named “THE HOUSE” will feature a “HOUSE” where Yuichi Yoshii, creative director of SOFTHYPHEN, WAVE, and PARIYA will live and work.
The two floors are filled with products and interiors that are cloaked in an atmosphere that serves as a source of inspiration and design for fashion and food.

In today’s world where online shopping is the mainstream in this age of online shopping, an urban destination store will be born in Kita-Aoyama, pursuing an atmosphere that can only be experienced by visiting a store.

SOFTHYPHEN’s second collection, ISSUE 02, will go on sale from the opening of this store.
PARIYA will be introducing a new line of products, in addition to its popular delicatessen, shortcakes, and cookies, as well as a new line of gelato, which will be reopened after a long absence.
PARIYA has added new items to its lineup, such as gelato, which is being reopened for the first time in many years, and new chocolates, as well as new grocery items.
The new store will feature a full lineup of products that can only be found at the main store.

SOFTHYPHEN “THE HOUSE
OPEN: Fri. 16th December
2F, 3-12-14 Kita-Aoyama, Minato-ku, Tokyo

OLIVER SIM / HIDEOUS BASTARD LTD 2LP(RED VINYL) arrived in stock on Friday 16 September.
Please see ONLINE STORE.


OLIVER SIM / HIDEOUS BASTARD LTD 2LP(RED VINYL)

Oliver Sim, popular songwriter, bassist and vocalist of The xx, releases his long-awaited first solo album, Hideous Bastard.

*Limited red vinyl

OLIVER SIM / HIDEOUS BASTARD LTD 2LP(RED VINYL)
Retail price 3,290 yen (TAX-IN)
Click here for the product page

The long-awaited debut album I Love You Jennifer B by the new London-based alternative pop duo JOCKSTRAP is released simultaneously worldwide on 9 September via Rough Trade.
To coincide with the release, JOCKSTRAP and WAVE have now collaborated on a range of items.
Two long sleeve TEEs and a TEE featuring artwork from the album will be available at the WAVE online store and SOFTHYPHEN from 11:00 on 9 September (Fri).

WAVE×JOCKSTRAP T-SHIRT ¥7,150 TAX IN

WAVE×JOCKSTRAP L/S T-SHIRT ¥8,800 TAX IN

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JOCKSTRAP / I LOVE YOU JENNIFER B LTD 2LP(GREEN VINYL) ¥3,990 TAX IN Standard sticker + initial GREEN sticker included

JOCKSTRAP​
Photo: Eddie Whelan

Jockstrap was formed in 2017 by Georgia Ellery and Taylor Skye, who met at the prestigious Guildhall School of Music and Drama and are also members of Black Country New Road. They have gained attention for their ability to deconstruct existing styles and cleverly recombine them to create intensely disorientating forms of pop music, both temporally and spatially, that give rise to entirely new genres. They have also provided buzz beyond the realm of music, with their preceding single ’50/50′ being used in a Chanel campaign video and Stella McCartney’s runway show.

August 19, 2022 (Friday), WAVE has released a new product.
Please visit our shop and Online Store.​​​​​​​

Hot Chip, popular for their danceable sound and catchy melodies that are addictive once you hear them, recently performed at the Coachella Festival, which was held for the first time in three years, and released their eighth studio album.
*Limited edition brown vinyl.

「HOT CHIP / 『FREAKOUT / RELEASE』 LTD 2LP(BROWN VINYL)」
Price ￥4,690 (TAX IN)
Click here for the product page

WAVE THROW T-SHIRT ¥7,150TAX IN

WAVE THROW L/S T-SHIRT ¥8,800TAX IN

New products WAVE THROW T-SHIRT and L/S T-SHIRT have been on sale from 20:00 on 10 August (Wed) at WAVE, SOFTHYPHEN and THE CONTEMPORARY FIX KYOTO’s ONLINE STORE.
In shops from 11 Aug (Thu) at SOFTHYPHEN and THE CONTEMPORARY FIX KYOTO.

WAVE ONLINE STORE